Ford Autonomous Vehicles LLC to Move AV Business Forward
If there’s a new feature, capability, or other advancement in the automotive industry, you can bet Ford is at the forefront of the movement. That’s because Ford has long enjoyed a legacy of offering the latest cutting-edge features and capabilities in their new cars, trucks and SUVs, and that stays true when looking at the autonomous vehicle movement the automotive industry is currently flirting with. But while other companies do nothing but flirt with the idea of autonomous vehicles, Ford is going all in, creating Ford Autonomous Vehicles LLC to move its autonomous vehicles (AV) business forward. So, let’s now take a look at what Ford Autonomous Vehicles LLC is and what it’s doing to push the AV movement forward.
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What is the Goal of Ford Autonomous Vehicles LLC?
Simply put, Ford created Ford Autonomous Vehicles LLC to put all of its autonomous vehicle eggs in one basket in an effort to, as Ford puts it, accelerate its AV business, including working on self-driving systems integration, autonomous vehicle research and advanced engineering all under one umbrella.
“Ford has made tremendous progress across the self-driving value chain – from technology development to business model innovation to user experience. Now is the right time to consolidate our autonomous driving platform into one team to best position the business for the opportunities ahead.” – Jim Hackett, President and CEO, Ford Motor Company