What is the New FordPass Rewards Program?

Ford Rewarding Loyalty by Expanding Investment in Customer Experience Programs

By Product Expert | Posted in Ford on Friday, May 10th, 2019 at 3:56 pm
two Ford Transit vans

What is the New FordPass Rewards Program?

There is a lot Ford does to reward customer loyalty, not the least of which being the fact that the company offers new and improved models to choose from each and every new model year – and since new Ford cars, trucks and SUVs are “Built Ford Tough,” you know you’re going to get more for your trade-in when you upgrade to a new model year. But Ford isn’t done rewarding customer loyalty, as the company is now introducing the industry-exclusive FordPass Rewards program. But what is the new FordPass Rewards program? We’re glad you asked, because that’s what we’re going to cover right here.

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Examining the Benefits of the New FordPass Rewards Program

The FordPass system itself was revolutionary when it first started arriving in new Ford cars, trucks and SUVs. Thanks to this impressive connectivity system, you can do things like monitor all aspects of your vehicle, find parking spots available near you, and make service appointments – all with your phone. But that’s not all you can do now thanks to the FordPass Rewards program. That’s because the FordPass rewards program allows you to earn loyalty points that themselves allow you to earn complementary maintenance, parts, and services at participating Ford dealerships. Your points can even earn you discounts on new Ford cars, trucks and SUVs.

“The customer experience is the most important area we can invest in to become the world’s most trusted company. The real measure of our success as a company is keeping customers’ loyalty over time. The flexibility we provide customers through FordPass Rewards is a unique relationship-building tool with our customers and dealers. Only Ford offers complimentary maintenance, rewards, roadside assistance and puts control in your hand.” – Elena Ford, the Company’s Chief Customer Experience Officer
FordPass App on a cellphone

For more on the FordPass Rewards program and all of the new Ford cars, trucks and SUVs at Brandon Ford in Tampa, FL, please contact our staff.

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